Summary
Apple catches up with Google and became the most valuable brand in the world. Apple’s brand quality is as same as $153 billion. Instead of Google, Apple got the highest position in the world of technology; Google was the top for the previous four years though. Apple is good at pioneering and market-leading products. It leads to success. iPad released in 2008 and the tablet has become one of the most popular gadgets on the planet. The analysts Brandz ranked many companies in the world by analyzing several factors for example the prospect for future growth. In many companies, Apple’s growth is remarkable. Surprisingly, brand value of Apple has increased by 859 percent since 2006. According to Peter Walsh, directors at Brandz, the desirability of products leads to Apple succeed in business. He said Apple made products more desirable by increasing quality, reliability and price.
Opinion
Almost all of students have at least one Apple product. iPod, iPhone, iPad… or something like that. They are stylish, aren’t they? Also they are easy to use (if you get used to them very well :9 )
What is the key to success in terms of business?
Passion!(as Michael Yamashita says) Company should think about customer’s satisfaction!
good quality, people happy, company happy:)
Yeah, I love Apple's products too. Who wouldn't? They're beautifully made, and easy to use, as you said. I like to use my i-Pad in bed. It's more comfortable to surf the Net or watch documentaries there.
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